ContentLift Hackathon 2025
Rethinking Recruitment:

How Forward-Looking Brands Are Skipping Job Boards and Finding Talent Through Real-World AI-Driven Challenges

October 1st - October 31st

Hiring the right content marketer isn’t easy.

Job boards are saturated. Resumes don’t show how someone writes. And AI has blurred the lines between fast content and great content.

That’s why we’re doing things differently.

As a Brand Partner, you can submit a real-world brief, gain access to top creative talent, and receive content you can actually use.

Become an Employer Brand Partner
What is the ContentLift Hackathon about?
This October, YAi is hosting the ContentLift Hackathon - a global two-month challenge where students, graduates and early-career marketers create multi-format content campaigns using AI. go head-to-head creating 'Human' or 'AI-assisted' content that performs.

And we’re inviting select companies to join as employer partners.

Here’s the twist:
Instead of reviewing applications, you’ll see real content under real conditions - created by marketers using AI responsibly and skillfully, with human strategy at the core.

As an Employer Partner, you will:
  • Get early access to top-performing content creators across various industries
  • Build brand awareness through co-marketing and event exposure
  • Bypass traditional recruitment noise and costs with live examples of their skills
  • Contribute a brief or writing prompt, giving creators a real-world challenge from your industry
  • Receive a Talent Spotlight Pack: bios + writing samples of top scorers
  • Get a clear view of how each content marketer thinks and writes
Meet Our Experts

Real-world feedback from real industry leaders
  • Dan Whale
    Senior Freelance Copywriter | Fintech & SaaS
  • Gemma Doswell
    Head of Brand & Creative at TaxScouts
  • Jacob Story
    Head of Content at Salv
  • Emma Rose
    Senior Marketing & Content Consultant
  • Liz Baker
    Strategic Marketing Consultant & MarTech Specialist
Event Timeline
Key dates:
Sept 1st
Sept 1st
Brand registration deadline
Oct 1st
Oct 1st
Hackathon starts
October 31st
October 31st
Submissions due
Nov 1st - Nov 11th
Nov 1st - Nov 11th
Judging window
Nov 12th
Nov 12th
Winners announced + Live showcase event
Frequently Asked Questions
  • Question
    What does it mean to be an Employer Brand Partner?
    Answer
    It means your brand contributes a real-world brief (or theme) for participants to respond to, gains access to top-performing talent, and is featured in co-marketing during and after the Hackathon.
  • Question
    Do we need to be actively hiring to participate?
    Answer
    Not at all. Many brands join to connect with emerging talent, build their employer brand and get fresh content aligned to their messaging - regardless of current hiring plans.
  • Question
    How much involvement is required from our team?
    Answer
    Very little. You provide a short brief or theme (we can help format it), and optionally review the top entries in your category. No judging panel requirement unless you’d like to be involved.
  • Question
    Will we be able to use the content created?
    Answer
    Yes! Participants give full usage rights to top entries in your category. You’ll also receive a Talent Spotlight Pack with samples and bios of high-performing participants. See more details in our Hackathon T&Cs here.
  • Question
    Who are the participants and can we engage with participants after the event?
    Answer
    Marketing students, career-switchers and early-career content creators and yes, you’ll have access to top profiles and can reach out for internships, freelance work or interviews —-though there’s no obligation.
  • Question
    Is there a cost to participate?
    Answer
    Yes. There’s a partner fee to support participant tools, judging, promotion, and access. Early partners lock in the best rate — and it’s far lower than traditional recruitment campaigns.

Join a New Standard in AI Content

This is more than a hiring shortcut - it’s a chance to engage with future-ready talent, strengthen your employer brand, and back the evolution of content marketing.


Together, we’ll show that the future isn’t AI vs. marketers. It’s brands, humans, and AI working smarter side by side.

© 2025 YAi Digital.
All Rights Reserved.

info@yai.digital
YAI LTD
3rd Floor
86-90 Paul Street
London EC2A 4NE

Company number: 15323100
Made on
Tilda