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Don't miss out on transforming your content game today!
ContentLift Hackathon 2025
Rethinking Recruitment:
How Forward-Looking Brands Are Skipping Job Boards and Finding Talent Through Real-World AI-Driven Challenges
October 1st - October 31st
How Forward-Looking Brands Are Skipping Job Boards and Finding Talent Through Real-World AI-Driven Challenges
October 1st - October 31st
Hiring the right marketer isn’t easy.
Job boards are saturated. Typical hiring processes often won't show you how well someone writes. And AI has blurred the lines between fast content and great content.
That’s why we’re doing things differently.
As a Brand Partner, you can submit a real-world brief, gain access to top creative talent, and receive content you can actually use.
Become an Employer Brand Partner
What is the ContentLift Hackathon about?
This October, YAi is hosting the ContentLift Hackathon - a global month-long challenge where students, graduates and up-and-coming marketers create multi-format content campaigns using AI. go head-to-head creating 'Human' or 'AI-assisted' content that performs.
And we’re inviting select companies to join as employer partners.
Here’s the twist:
Instead of reviewing applications, you’ll see real content under real conditions - created by marketers using AI responsibly and skillfully, with human strategy at the core.
And we’re inviting select companies to join as employer partners.
Here’s the twist:
Instead of reviewing applications, you’ll see real content under real conditions - created by marketers using AI responsibly and skillfully, with human strategy at the core.
As an Employer Partner, you will:
-
Get early access to top-performing content creators across various industries - Build brand awareness through co-marketing and event exposure
- Bypass traditional recruitment noise and costs with live examples of their skills
- Contribute a brief or writing prompt, giving creators a real-world challenge from your industry
- Receive a Talent Spotlight Pack: bios + writing samples of top scorers
- Get a clear view of how each marketer thinks and writes
Featured Employer brands
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ValerannA global intelligent transportation company transforming how road operators manage and understand real-time traffic. Through advanced data fusion and AI-driven insights, Valerann helps make roads safer, smarter, and more efficient—powering the future of connected mobility.
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La Ferrara ProductionsAn organisation dedicated to bridging the gap between community, film production, and talent. Our mission is to create an inclusive environment where diverse voices are celebrated and empowered, particularly from underrepresented communities. By fostering collaboration and providing opportunities for emerging filmmakers, we aim to produce authentic, impactful stories that resonate with audiences and challenge conventional norms.
Meet Our Experts
Real-world feedback from real industry leaders
Real-world feedback from real industry leaders
- Dan WhaleSenior Freelance Copywriter | Fintech & SaaS
- Gemma DoswellHead of Brand & Creative at TaxScouts
- Jacob StoryHead of Content at Salv
- Emma RoseSenior Marketing & Content Consultant
- Liz BakerStrategic Marketing Consultant & MarTech Specialist
Event Timeline
Key dates:
Sept 1st
Sept 1st
Brand registration deadline
Oct 1st
Oct 1st
Hackathon starts
October 31st
October 31st
Submissions due
Nov 1st - Nov 11th
Nov 1st - Nov 11th
Judging window
Nov 12th
Nov 12th
Winners announced + Live showcase event
Frequently Asked Questions
- QuestionWhat does it mean to be an Employer Brand Partner?AnswerIt means your brand contributes a real-world brief (or theme) for participants to respond to, gains access to top-performing talent, and is featured in co-marketing during and after the Hackathon.
- QuestionDo we need to be actively hiring to participate?AnswerNot at all. Many brands join to connect with emerging talent, build their employer brand and get fresh content aligned to their messaging - regardless of current hiring plans.
- QuestionHow much involvement is required from our team?AnswerVery little. You provide a short brief or theme (we can help format it), and optionally review the top entries in your category. No judging panel requirement unless you’d like to be involved.
- QuestionWill we be able to use the content created?AnswerYes! Participants give full usage rights to top entries in your category. You’ll also receive a Talent Spotlight Pack with samples and bios of high-performing participants. See more details in our Hackathon T&Cs here.
- QuestionWho are the participants and can we engage with participants after the event?AnswerMarketing students, career-switchers and early-career content creators and yes, you’ll have access to top profiles and can reach out for internships, freelance work or interviews —-though there’s no obligation.
- QuestionIs there a cost to participate?AnswerYes. There’s a partner fee to support participant tools, judging, promotion, and access. Early partners lock in the best rate — and it’s far lower than traditional recruitment campaigns.
Join a New Standard in AI Content
This is more than a hiring shortcut - it’s a chance to engage with future-ready talent, strengthen your employer brand, and back the evolution of content marketing.
Together, we’ll show that the future isn’t AI vs. marketers. It’s brands, humans, and AI working smarter side by side.
