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Don't miss out on transforming your content game today!
Don't miss out on transforming your content game today!
ContentLift Hackathon 2025
Future-Proof Your Students Learning Experience With Real AI Content Creation
How forward-looking educational institutions help students take classroom skills into the real world - while gaining exposure alongside hiring brands and AI innovators.
October 1st - October 31st
Preparing the next generation of marketers is no small task.
The AI landscape is evolving fast, and employers want more than just theory - they want graduates who can think strategically, work creatively, and use new tools with confidence.
That’s why we’re doing things differently.
As a Learning Partner, you can give your students real-world experience, access to professional AI tools and the chance to walk away with portfolio-ready work that sets them apart.
Become a Learning Partner
What is the ContentLift Hackathon about?
This October, YAi is hosting the ContentLift Hackathon - a global month-long challenge where students, graduates and up-and-coming marketers create multi-format content campaigns using AI. go head-to-head creating 'Human' or 'AI-assisted' content that performs.
And we’re inviting select universities, digital academies, bootcamps and marketing training providers to join as Learning Partners - giving their learners access to cutting-edge tools, industry exposure, and the chance to build portfolio-worthy work using AI.
And we’re inviting select universities, digital academies, bootcamps and marketing training providers to join as Learning Partners - giving their learners access to cutting-edge tools, industry exposure, and the chance to build portfolio-worthy work using AI.
As a Learning Partner, you will:
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Gain valuable exposure to employer brands - Support your learners with future-ready skills that align with employer expectations
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Position your institution as a leader in AI-ready marketing education
- Gain visibility as an official YAi Learning Partner - with logo placement on the Hackathon website & all materials
- Achieve your employability goals by helping your students transition from classroom to career
- Receive 2-month student access to YAi’s AI platform as a bonus
Our Training Provider and University Partners
Are you a training provider, university or marketing community? You can be part of this movement.
More partners coming soon.
More partners coming soon.
Featured Employer brands
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A global intelligent transportation company transforming how road operators manage and understand real-time traffic. Through advanced data fusion and AI-driven insights, Valerann helps make roads safer, smarter, and more efficient—powering the future of connected mobility.
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An organisation dedicated to bridging the gap between community, film production, and talent. Our mission is to create an inclusive environment where diverse voices are celebrated and empowered, particularly from underrepresented communities. By fostering collaboration and providing opportunities for emerging filmmakers, we aim to produce authentic, impactful stories that resonate with audiences and challenge conventional norms. -
Yay!Starter is an award-winning London-based digital marketing agency specialising in growth for the education and technology sectors. We excel at helping EdTech companies expand through strategic inbound and outbound campaigns, including SEO, lead generation, ABM, CRM implementation, paid media, content marketing, and social media. Our multilingual team supports UK and European clients and beyond, with full-service solutions designed to enhance visibility, drive adoption, and build sustainable revenue pipelines. -
HokodoHokodo is a B2B payments company that helps merchants offer instant trade credit and flexible payment terms at checkout. They combine credit risk assessment, financing, and collections into one solution, making it easier for businesses to sell on payment terms without taking on the risk themselves. -
Optimize Mind PerformanceOptimize Mind Performance is an industry-leading platform that supports organizations in their delivery of mental skills training to athletes. OMP is fully customizable and intuitive platform that empowers organizations to create tailored mental skills programs for their athletes and teams.
What's in it for your students
- Real-world campaign experience — with clear, guided structure
- Hands-on exposure to AI tools used by agencies and marketing teams today
- Opportunity to showcase their work to hiring brands
- Portfolio-ready assets (text, image, video) with clear quality feedback
- Interview opportunities for top scorers and finalists
- Cash prizes for winners in each track, your chance to show your talent
Meet Our Experts
Real-world feedback from real industry leaders
Real-world feedback from real industry leaders
- Dan WhaleSenior Freelance Copywriter | Fintech & SaaS
- Gemma DoswellHead of Brand & Creative at TaxScouts
- Jacob StoryHead of Content at Salv
- Emma RoseSenior Marketing & Content Consultant
- Liz BakerStrategic Marketing Consultant & MarTech Specialist
- Sarah FairmanSenior Editor & Content Strategist.
Event Timeline
Key dates:
Sept 15th
Sept 15th
Learning partner registration deadline
Oct 1st
Oct 1st
Hackathon starts
October 31st
October 31st
Submissions due
Nov 1st - Nov 11th
Nov 1st - Nov 11th
Judging window
Nov 12th
Nov 12th
Winners announced + Live showcase event
Frequently Asked Questions
- QuestionWhat does it mean to be a Learning Partner?AnswerIt means giving your students the chance to work on a real-world brief from a leading brand, gain hands-on experience with AI content tools, and build portfolio-ready work.
As a Learning Partner, your organisation will be credited across all event content and updates, and your students will get priority access to industry mentors, resources and potential job opportunities coming out of the Hackathon. - QuestionWhat will students actually do during the Hackathon?AnswerParticipants will use YAi to:
- Evaluate and improve written content using four AI-powered quality metrics
- Build a full mini campaign: blog, image, and video
- Choose from real-world brand briefs to guide their work
- Submit their best work for review, prizes, and possible exposure to hiring companies
- QuestionWhat recognition does our organisation get?AnswerAs a Learning Partner, your logo will be featured on the Hackathon website and in closing event materials. You may also be invited to co-create a learning resource or nominate a faculty member to join the judging panel.
- QuestionWhat support will you provide?AnswerWe’ll provide you with:
- Onboarding and promo materials to share with students
- Access to our team during the event for any questions
- Submission guidelines, checklists, and student FAQs
- QuestionHow many students can we enrol?AnswerYou can enrol anywhere from a small pilot group to an entire cohort - whether that’s 10 learners or 200+. We offer flexible partner tiers based on the number of licenses you need, and we’re happy to guide you toward the best fit for your programme size.
- QuestionIs there a cost to participate?AnswerYes, there is a one-time partner fee that covers your students’ full access to the platform for two months, plus onboarding and support. Pricing is designed to be accessible for education providers of all sizes, with discounted rates as your cohort grows.
Join a New Standard in AI Content
This is more than a hiring shortcut - it’s a chance to engage with future-ready talent, strengthen your employer brand, and back the evolution of content marketing.
Together, we’ll show that the future isn’t AI vs. marketers. It’s brands, humans, and AI working smarter side by side.
